Amara Raja Batteries rebrands as Amara Raja Energy & Mobility Ltd
Follows up on its strategic decision to shift from being solely a battery maker to a comprehensive solutions provider in the energy & mobility space
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Amara Raja Batteries Limited (ARBL), an industrial and automotive battery manufacturer), had embarked on a transformation journey around two years ago when it announced to direct its focus beyond batteries and address the larger energy and mobility space. Today, it has officially changed its name to Amara Raja Energy & Mobility Ltd (ARE&M). This strategic change underscores company’s commitment to its new role as a comprehensive solutions provider in the energy & mobility sector.
ARE&M presents a diverse portfolio of solutions and products, including automotive batteries, industrial batteries, battery energy storage solutions, lithium-ion cell manufacturing, wide range of EV chargers, li-ion battery pack assembly, renewable energy storage solutions, battery management systems, and lubricants.
Jayadev Galla, Chairman & Managing Director, expressed his confidence in this new chapter, stating, “Over the past three years, we have made significant investments in our in-house R&D capabilities and have strategically partnered with companies at the forefront of new energy technologies. We firmly believe that our proven capabilities will enable us to lead the world into a cleaner, greener and better future.”
Vikramadithya Gourineni, Executive Director - New Energy Business, commented on this transformative shift, said: “Our transition to Amara Raja Energy & Mobility is more than just a name change; it reflects our move away from being battery-only, and follows our consistent messaging in becoming a leading enterprise in integrated solutions in these spaces. We are dedicated to providing a significant impetus, starting with taking leadership in the fast-growing Light Electric Vehicle (LEV) segment where our products have already proven themselves.”
Harshavardhana Gourineni, Executive Director – Automotive & Industrial, said: “In building our formidable battery business, we have established a robust distribution channel, brand equity, and the trust of our customers. We can confidently leverage these strategic assets to extend our presence into new application segments and categories.”
